reasons to buy a security camera system


Posted Leave a commentPosted in CCTV Security

In the present world, it is almost impossible to be in a place where cameras are not used to capture events, no matter the type. In developed countries, it is a normal thing to have surveillance cameras installed with the purpose of monitoring and watching what people do. Therefore, it is almost impossible for people to do things without being recorded on a camera. Although, this has caused mixed reactions with some people seeing this as an invasion of their privacy and others see it as a way to checkmate crime.

Irrespective of these opinions, security cameras have provided several benefits to those who use them in their homes and at their place of work. They help people monitor their children, prevent vandals and burglars from tampering with their property as well as increase efficiency and effectiveness of employees at work.

We will look into 10 reasons why you should buy a security camera system.

  1. Monitor Your Children

We know that children play in various parts of the house, and at the same time is exposed to a lot of dangers. Security cameras installed in the house would help you monitor what your children do within the house and outside in case the wander off. It is very important to place a remote security camera in a strategic position which would alert any adult whenever a child is in a situation.


  1. Monitor Your Property

As a property owner, it is important for you to be able to monitor your property when you are not nearby, and you prefer doing it yourself. Having a security camera would be very useful for this kind of situation. Second homes and vacation properties can be monitored remotely with security camera and if anything goes wrong, the local authorities can be alerted on time.


  1. Prevention of Home Invasions

One major function of security cameras is that they allow homeowners identify persons who might be at their front door or on their property. A well-placed security camera in a dark corner or above the front door will help the homeowner see whoever is standing at the door and what their intentions are.


  1. Helps in increasing office productivity

A business manager needs to monitor his business property in order to prevent loss or theft. Since it is not possible for the business manager to monitor everything at the same time, security cameras can help him out of this situation. Security cameras can also help monitor employee performance, reduce theft of materials or money, make employees feel safe and reduce the cost of insurance for the business owner.


  1. Prevention of Vandals and Criminals

Despite the all the efforts made in fighting crime, criminals continue committing their crime. Well, the good news is that security cameras can help prevent such incidents. Vandals and criminals usually take a survey of the property they would rob before committing their act; the presence of security would make them think twice and never come again.


  1. Helpful Evidence

Whenever a crime is committed, regardless of the location, the footage provided by the security camera could be a useful form of evidence. After all, they say “videos don’t lie.”


  1. Digital Storage

Surveillance systems are known for their ability to record events in real time but another good feature is that they can act digital storage systems. The recorded footage can be stored digitally which can be helpful in studies and analysis for future occurrences.


  1. Conflict Resolution

At the workplace, conflicts usually come up. For business purposes, it would be important to know the cause of the conflict and how to resolve it. If there is a well-positioned security camera, the origin of the conflict can be traced, and resolving it would be easier to carry out.


  1. Reduction in Homeowners Insurance

Having a security camera system would help you get a slash in insurance, cost because most of the insurance companies offer a discount for homes with security systems.


  1. Peace of Mind

Having a security camera system gives you peace of mind because you know what goes on within your property whether you are there or not. Whatever the situation is, you have total control of it.


17 Cool Real Estate Marketing Ideas For 2017

Posted Leave a commentPosted in Real Estate

Try these real estate brand building techniques to get more real estate clients

As a real estate agent, you’re busy helping buyers and sellers in a major transaction. But you also have a business to build, to keep your pipeline full.

There are so many ways to do that — from digital ads, to billboards to newsletters and direct mail. But sometimes you need to break out of the box and shake up your marketing. As 2017 gets underway, here are 17 ideas to help you meet new people, strengthen relationships and be the local real expert.

  1. Buy lunch for your local public servants. Bring sandwiches for the local firehouse or bagels to your local librarians.


  1. Put your office somewhere public. Hang out at your local coffee shop with a handwritten sign that says, “Ask me anything about real estate!” (Hint: get the manager’s permission first!).


  1. Change your message on your phone. Don’t follow the same ol’ format you’ve used for years. Mix it up to make someone smile.

“Bob’s voicemail is broken. This is his refrigerator. Please speak very slowly, and I’ll stick your message to myself with one of these magnets.”

“Hello, this is Jane. I’m not in the office right now, but I can take a message. Hang on a second while I get a pencil. (Open a drawer and shuffle stuff around.) OK, what would you like me to tell me?”


  1. Sponsor a cause matters to you. From rescue animals to cancer to children’s literacy, connect your cause to your brand. Don’t just do it once — make it part of your brand for the entire year. You can do this easier than ever through sites like Rockstar Connect.


  1. Share what you know. Are you part of an organization? A book club? Chamber of commerce? Offer to speak on your area of expertise. From first time buyers to fixer uppers, bring your experience to the forefront. You can even invite your referral partners to join you, from loan officers to home stagers and closing attorneys.


  1. Be Oprah. Interview one of your clients. Talk to your latest seller about what made their home special for them. Or ask a first time home buyer what surprised them most about the transaction.


  1. Reach out to past clients. Run a digital ad campaign everywhere on the web, but only for people you’ve worked with, and thank them for working with you. Have the ad link to a landing page where they can sign up to meet you for coffee.


  1. Do a brand health checkup. Ask your colleagues and clients to describe you in three words. Are they the same words you would use? Is there overlap? If you like what you hear, integrate those words into your branding!


  1. Imagine your ideal client. Create a persona by describing the client you want to work with. Know everything you can about this person. Then compare what you have to your current brand. How would this persona respond to your brand as it is now? What do you need to tweak to make those two connect?


  1. Connect your offline to online. Use digital listing ads that look like the Just Listed/Just Sold postcards you mail out.


  1. Host a safety day at a local elementary school, where kids can get free bike helmets and the fire department helps parents install car seats.


  1. Invite a guest to write on your site. Who is a local expert that you admire? Who is doing work you respect? Even if that person isn’t in real estate, it’s a great opportunity to offer someone else a chance to be published. Then that person will share the post that lives on your blog.


  1. Host an art show in your broker’s office. Find a local photographer or painter who needs a gallery and make an event out of it.


  1. Sponsor a movie night. Talk to your local library or chamber of commerce about using a room and play a family friendly movie on a big screen or white wall. Offer popcorn and healthy snacks.


  1. Go in on a social media fad! From the ice bucket challenge to the mannequin challenge to a dance craze, get your team to participate.


  1. Celebrate a nontraditional holiday. Send your clients Valentine’s Day cards. Or pass out donuts on, you guessed it, National Donut Day. Find some unique holidays.


  1. Host a virtual reality roundup! Learn more about VR for real estate and let home shoppers view homes with Matterport or other content from the comfort of your office.

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